How to Tell if an App Is Actually Secure (Most Aren't)

Most apps claiming to be "private and secure" are using language that sounds meaningful but commits to almost nothing. I broke this down after watching a Shark Tank segment on Qeepsake, a baby journal app that calls itself "absolutely private and secure" because it has an SSL certificate. That's the same protection every website has. This is an industry-wide playbook. Here's how to read it.